March 2025 has been an unpredictable month for TikTok trends. From viral sounds to nostalgic revivals, the platform continues to prove that even the most random moments can gain millions of views overnight. Whether it’s a new music-fuelled meme or a bizarre internet challenge, here are the biggest TikTok trends making waves this month.
“They Say Shooters Shoot” – The Viral Lyric Challenge
This trend originates from Jorjiana’s song ILB/B2 featuring GloRilla, specifically the line:
“They say shooters shoot, Duke Dennis, what’s up with you?”
TikTokers have taken this lyric and made it their own by swapping out "Duke Dennis" for the name of their crush while lip-syncing. The trend first gained traction in late February, but in March, it exploded with creators putting their own spin on it.
Early Adopters: Pcybamm was one of the first to go viral, with their video surpassing 5 million views.
Notable Example:Darla Claire’s version reached 8.1 million views in just two weeks.
Caution: Some versions of the sound contain explicit language, making it less suitable for younger audiences or brand accounts.
The “Great Meme Depression” of March 2025
TikTok users are joking about a so-called meme drought this month, dubbing it The Great Meme Depression.
The trend started when user Goof Angel pointed out on March 10 that, despite being over a week into the month, no significant new memes had taken off. This led to widespread exaggeration and dramatic TikToks comparing the "meme shortage" to historical crises, often with black-and-white footage and sad music.
Throwback Resurgence: The only major meme revival in March has been the “I Call Patrick Subaru” meme from 2021, which made a brief comeback.
Irony Factor: The joke about no memes has, ironically, become a meme itself.
What Does “HBS” Mean on TikTok?
A slang term has taken over TikTok comment sections and captions: HBS.
HBS = Homeboys (a term derived from “homeboy”).
HG = Homegirls (the equivalent term for female friends).
While the term has long been part of Black culture, it’s recently gained mainstream popularity across Gen Z and Gen Alpha.
Viral Boost: The acronym has appeared in multiple trending TikToks, often in captions like: “Me and my HBS pulling up.”
Creator Highlights: TikTokers like livi2broke (1.5M views) and leila (1.6M views) have helped spread the term.
TikTokers Are Eating Packing Peanuts—But Should They?
In one of the strangest trends of the month, some TikTokers have been eating potato starch-based packing peanuts (often found in Lush packaging).
While these are technically biodegradable and plant-based, experts warn they are not meant for consumption due to the chemicals involved in processing.
Viral Origin: A video by Tybott Official (2M+ views) sparked curiosity, leading many to Google: "Can I eat packing peanuts?"
Search Surge: Google reported a 5,000% increase in searches related to eating packing peanuts.
Health Risks:
Can cause digestive issues if consumed in large amounts.
Some contain carcinogens from processing.
There is no regulation ensuring they are food-safe.
“A Moment That Feels Like Hozier’s Yell” Trend
A powerful music moment has become the basis for TikTok’s latest adrenaline-fueled trend. Using the song Northern Attitude by Noah Kahan (featuring Hozier), TikTokers pair dramatic, high-energy moments with the song’s standout yell section.
Examples: Clips include:
Concert footage (massive crowd singalongs)
Extreme sports (skydiving, surfing)
Humorous takes (throwing a ball dramatically at a party)
Best Fit For: Travel, concert, or adventure-related TikTok accounts.
Garage Bands Are Taking Over TikTok Again
TikTok’s music scene has taken a surprising turn, with garage bands surging in popularity over the past few weeks.
Viral Cover: A cover of Hard Times by Paramore reignited interest in live band performances, marking a shift away from the dominance of SoundCloud-style rap.
Breakout Stars: The band True Blood gained 33M+ views on their first video.
Keep the streak going to evolve the pet into new forms.
Similar to apps like Finch and Duolingo, this feature gamifies engagement, keeping users active on the platform.
Retention Strategy: Encourages daily use, making it a powerful tool for increasing app engagement.
“I Tried To Be The Moon” Trend
A self-reflective trend is gaining traction, with users initially portraying themselves as quiet, reserved, and “the moon.” Then, a shift occurs, revealing their true energetic, social nature (the sun).
Popular Execution: Users showcase this contrast with changes in outfits, lighting, and demeanour.
Alternative Takes: Some creators use the trend to confirm they really are the moon—introverts embracing their quiet nature.
Notable Example:SkySkySoflyy’s video reached 200K views in under a week.
Best For: Lifestyle, personality-based, and user-generated content (UGC) accounts.
TikTok’s ever-evolving trends are a testament to its unpredictable nature. From viral sounds to meme-inspired challenges, March 2025 has been filled with creative, sometimes bizarre, and undeniably engaging content.
The social media landscape is constantly evolving—are you keeping up? Whether you're a brand, creator, or marketer, understanding where Canadians spend their time online is crucial for reaching the right audience.
![[headshot] image of customer (for a chinese restaurant)](https://cdn.prod.website-files.com/image-generation-assets/3bafe8d2-0a5b-405c-a883-6c56683b2f07.avif)