This trend originates from Jorjiana’s song ILB/B2 featuring GloRilla, specifically the line:
“They say shooters shoot, Duke Dennis, what’s up with you?”
TikTokers have taken this lyric and made it their own by swapping out "Duke Dennis" for the name of their crush while lip-syncing. The trend first gained traction in late February, but in March, it exploded with creators putting their own spin on it.
Caution: Some versions of the sound contain explicit language, making it less suitable for younger audiences or brand accounts.
TikTok users are joking about a so-called meme drought this month, dubbing it The Great Meme Depression.
The trend started when user Goof Angel pointed out on March 10 that, despite being over a week into the month, no significant new memes had taken off. This led to widespread exaggeration and dramatic TikToks comparing the "meme shortage" to historical crises, often with black-and-white footage and sad music.
A slang term has taken over TikTok comment sections and captions: HBS.
HBS = Homeboys (a term derived from “homeboy”).
HG = Homegirls (the equivalent term for female friends).
While the term has long been part of Black culture, it’s recently gained mainstream popularity across Gen Z and Gen Alpha.
In one of the strangest trends of the month, some TikTokers have been eating potato starch-based packing peanuts (often found in Lush packaging).
While these are technically biodegradable and plant-based, experts warn they are not meant for consumption due to the chemicals involved in processing.
Health Risks:
A powerful music moment has become the basis for TikTok’s latest adrenaline-fueled trend. Using the song Northern Attitude by Noah Kahan (featuring Hozier), TikTokers pair dramatic, high-energy moments with the song’s standout yell section.
Best Fit For: Travel, concert, or adventure-related TikTok accounts.
TikTok’s music scene has taken a surprising turn, with garage bands surging in popularity over the past few weeks.
Other rising TikTok bands:
This trend has been particularly popular with Gen Alpha users who are discovering guitar-driven music for the first time.
TikTok has introduced Streak Pets, a new feature designed to reward users for daily messaging streaks with their friends.
How it works:
A self-reflective trend is gaining traction, with users initially portraying themselves as quiet, reserved, and “the moon.” Then, a shift occurs, revealing their true energetic, social nature (the sun).
Notable Example: SkySkySoflyy’s video reached 200K views in under a week.
Best For: Lifestyle, personality-based, and user-generated content (UGC) accounts.
TikTok’s ever-evolving trends are a testament to its unpredictable nature. From viral sounds to meme-inspired challenges, March 2025 has been filled with creative, sometimes bizarre, and undeniably engaging content.
The social media landscape is constantly evolving—are you keeping up? Whether you're a brand, creator, or marketer, understanding where Canadians spend their time online is crucial for reaching the right audience.
